Fill-flash is using your flash to fill-in darker parts of a picture already lit by other light. It is used for almost all my people photos outdoors.
Adding fill flash is easy: just turn on your camera's flash, and almost all cameras today automatically give the results where if the subject is backlit by the sun that that flash will light the front of the subject so there is no shadow there. You don't need to mess with any settings. You just press the shutter release button and your camera does the rest. On most DSLR cameras the flash pops up the flash by itself and the camera does the rest. Indoors, fill-flash lets you see people's faces better, and lets you light up an interior of a room and see out the window better than HDR. Outdoors, fill flash lights-up faces so they aren't drowned in shadows.
This image is an example if fill flash photography.. The image on the left has not been shot with a fill flash while the image on the right has. You can see the significant difference in how there is hardly any shade on the gentleman's face on the right.
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